Hey there, I'm Melissa.

User-Centric Visual Designer with a Marketing Background + Healthcare Technology Professional

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Web + UX Design

Website Redesign

Problem: Improve the design + usability, simplify webpages and messaging, increase conversion rates.
Solution: Collaborated with the content and digital teams to create and redesign a brand new website, strategy, and graphics. Increased conversion rates by 18% growth MOM. 

See the full site

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Landing Pages

Problem: Shorten the lead generation form, improve our landing page design, and increase conversions.
Solution: Developed a new schedule a demo page with a progressive form, implemented a new landing page tool, designed new landing page templates and created a process to publish, and trained fellow employees on the new tool. We saw an increased conversation rate of 20% across all of our landing pages.

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Mega Menu Redesign

Problem: Confusing user experience and product naming, it was hard to navigate to certain pages and not easy to understand.
Solution: Redesign the main navigation of our website with user experience top of mind and organize our product offerings to speak to the user instead of internally.

See more at nethealth.com

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Ebook Design

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Campaign Design + Concept

View Landing Page

View Landing Page

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Trade Show Booth Designs

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Sales Proposal

Problem: Improve our sales proposals from a branding and design perspective
Solution: Collaborated with the sales enablement team to create a well-designed template for their sales proposals with our new brand. First, I wire framed the proposal to show them what content we will need and how we'd like it formatted. Then, I put together an template in InDesign and converted it to an editable PPT template for the team.

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